1. Introduction
Akash Ganga Jewellers ("we", "us", or "our") operates the Swarna Sanchay mobile application. We are committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our app to buy gold and silver.
By using Swarna Sanchay, you consent to the data practices described in this Privacy Policy.
2. Information We Collect
2.1 Personal Identification Information (KYC)
To comply with Know Your Customer (KYC) requirements under applicable Indian laws, we collect:
- Aadhaar Card: Aadhaar number, name, date of birth, gender, address, and photograph. We may collect biometric data through Aadhaar-based e-KYC with your explicit consent.
- PAN Card: Permanent Account Number, name, and date of birth. PAN is mandatory for transactions exceeding Rs. 50,000.
- Other Documents: Voter ID, Passport, Driving License, or other government-issued identity documents.
2.2 Contact Information
- Mobile phone number (primary and alternate)
- Email address
- Residential and correspondence address
- Emergency contact details
2.3 Financial Information
- Bank account details (account number, IFSC code, bank name, branch)
- UPI ID for digital payments
- Payment history and transaction records
- Gold and silver purchase details
2.4 Demographic Information
- Date of birth, age, gender, marital status
- Occupation and annual income bracket (optional)
- Nominee details (name, relationship, contact)
2.5 Technical Information
When using our app: IP address, device information, browser type, operating system, app version, location data (with permission), and usage patterns.
3. Purpose of Data Collection
3.1 KYC Compliance
To verify your identity and comply with the Prevention of Money Laundering Act (PMLA) 2002, RBI guidelines, and other applicable regulations.
3.2 Gold and Silver Transactions
To process your gold and silver purchases, track transaction history, and manage your account.
3.3 Payment Processing
To facilitate secure payment transactions through UPI, net banking, debit/credit cards, and digital wallets via authorized payment gateways.
3.4 Communication
To send transaction confirmations, purchase updates, promotional offers (with consent), and service notifications.
3.5 Customer Service
To respond to queries, resolve complaints, provide account assistance, and improve services based on feedback.
3.6 Legal Compliance
To comply with applicable laws, regulations, court orders, and government requests.
4. Data Storage and Security
4.1 Storage Location
All personal data is stored on secure servers located within India, complying with data localization requirements.
4.2 Security Measures
We implement industry-standard security measures including:
- SSL/TLS encryption for data in transit
- AES-256 encryption for data at rest
- Multi-factor authentication
- Regular security audits and vulnerability assessments
- Access controls and role-based permissions
- Firewall protection and intrusion detection
- Secure data centers with physical access controls
4.3 Payment Security
All payments are processed through PCI-DSS compliant gateways. We do not store complete card numbers or CVV on our servers.
4.4 Data Retention
We retain personal information for the duration of your active account and for 8 years from the last transaction, as required by tax and regulatory requirements. KYC documents are retained per PMLA guidelines.
5. Data Sharing and Disclosure
We may share your information with:
5.1 Payment Partners
Authorized payment gateways, banks, and financial institutions for secure transaction processing.
5.2 KYC Verification Partners
UIDAI (Aadhaar verification), NSDL/UTI (PAN verification), and authorized agencies for identity verification.
5.3 Service Providers
Third-party providers (cloud hosting, SMS/email services, customer support) under strict confidentiality agreements.
5.4 Legal Authorities
Government agencies, law enforcement, courts, or regulators when required by law.
5.5 Business Transfers
In case of merger, acquisition, or asset sale, your data may transfer to the successor entity.
6. Your Rights
6.1 Right to Access
Request access to your personal information and obtain a copy.
6.2 Right to Correction
Request correction of inaccurate or incomplete information.
6.3 Right to Withdraw Consent
Withdraw consent for processing at any time (won't affect prior lawful processing).
6.4 Right to Data Portability
Request your data in a structured, machine-readable format.
6.5 Right to Erasure
Request deletion of personal information, subject to legal obligations and legitimate business interests.
To exercise these rights, contact our Grievance Officer (details in Section 10).
7. Cookies and Tracking
Our app may use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. Manage preferences through your device settings. Disabling certain features may affect functionality.
8. Third-Party Links
Our app may link to third-party websites. We are not responsible for their privacy practices. Review their policies before sharing information.
9. Changes to This Policy
We may update this policy at any time. Changes are effective immediately upon posting. Material changes will be notified via email or app notification. Continued use constitutes acceptance of updates.
10. Contact Us & Grievance Redressal
Grievance Officer
Customer Care
We acknowledge complaints within 48 hours and resolve within 30 days.
11. Governing Law
This Privacy Policy is governed by the laws of India. Disputes shall be subject to exclusive jurisdiction of courts in [City], India.
12. Consent
By using Swarna Sanchay and/or our services, you acknowledge that you have read, understood, and agree to this Privacy Policy. You consent to the collection, use, storage, and disclosure of your personal information as described herein.
For Aadhaar-based e-KYC, you provide explicit consent to access your Aadhaar details from UIDAI for identity verification. This consent is voluntary; you may submit physical documents as an alternative.